I hate watching TV in real time, and usually don't. I skip the commercials, block ads, etc. The condescension, the shouting, the pathetic attempts at humor...I haven't laughed out loud at a commercial since the early '90's. I can't say I have a high level of regard for ad execs in general. I know most of them are just doing a job, so it's not personal.
One, however, has reached a level of offensiveness that I must take to task.
I saw this story on GMA while I was getting ready for work and was spitting nails at the TV. The story was about a new ad for domestic violence which shows Keira Knightley being brutally beaten by her boyfriend. The story was about the controversy that's apparently surrounding it.
All of the women who commented on the story, including a former victim of domestic abuse, felt that it was an important ad that should be shown. The lone voice of opposition to the ad was by an ad exec - a male exec - named Jerry Della Femina who had the audacity to "question the motives." The motive is it's a PSA, and it's designed to raise awareness and offer help to women (and yes, even men) suffering from an abuser in their own home.
Della Femina, you're not a man. You think this is hard to watch? Try living it.
I have not suffered from such abuse, but my heart goes out to anyone who has. I was actually glad that my girls were in the room and saw the ad, and saw what a man can do to a woman. We've had a lot of conversations about Rihanna and Chris Brown, and I just keep stressing to the girls that a person like that will not change. This ad depicts the brutal truth about domestic violence and I encourage every parent to share it with their daughters and sons (above age 8, I'd say).
Yes, it is hard to watch. It's a horrible, but unfortunately realistic portrayal of what can happen.
For Della Femina to claim that it shouldn't be seen, that they should cut away to the guy's face instead of showing the beating is a way for him to deny that this happens. Unfortunately, it happens every day. It makes me want to weep for any of the women in his life since he clearly doesn't want to face what could happen to any of them.
Della Femina is a coward. Keira Knightley, thank you for your brave portrayal of something that is unfortunately too genuine for too many.